" This year’s visual identity for IBM Think is an audio-visual collaboration – gestural, expressive, and driven by a deep sound analysis. "

Work at FIELD. I was involved in the design and animation of IBM Think 2020 Identity.

FIELD was invited to create the visual identity for IBM Think 2020, IBM's flagship conference, with IBM and Grammy-winning music artist Imogen Heap.

The final styleframes I was responsible for
Design explorations I did
Credits

Commissioned by

IBM

 

Original Music by

Imogen Heap

 

Executive Creative Director

Marcus Wendt

Client Director

Vera-Maria Glahn

 

Executive Producer

Xavier Boivin

 

Creative Director

Mike Hughes

Design + Animation

Paul Brenner, Julien Bauzin, Moritz Schwind, Davide Piscitelli, Ariel Lu, Adam Priester, Luke Hale, Kristoffer Moth, Marian Pramberger, Giedrius Paulauskas

 

Producer

Alice Shaughnessy, Svet Lapcheva

RnD + System Design

Jonas Otto, Felix Faire, Rosie Emery, Dani Macovei, Simon Fiedler

 

 

Behind the Scenes Film

Michael Lebor

Feel free to drop me an email to discuss a possible project or just say hi =)

© 2020 by Ariel Lu.

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