Everyday Experiments
IKEA SPACE10
How can technology redefine life at home?
Everyday Experiments is a series of digital studies for IKEA's research and design lab - SPACE10.
I was responsible for the design and animation of Fort Builder and Extreme Measures at FIELD.

Below are the final deliveries I was responsible for
Fort Builder still

Fort Builder animation - dynamic setup by Adam Priester

Design Process
Fort Building sculpture explorations
-- each inspired by a different 'childlike' concept
a family Ferris wheel
Jenga finale!
a front end loader truck, a seesaw and a telescope
Inspired by Japanese Torii
*References found online
Extreme Measures early explorations
Early elephant character direction sketches
Shading alternative explorations
-- bubble gum rave with graphical approach
Shading alternative explorations
-- dark iridescence
Credits
Commissioned by
IKEA SPACE10
Executive Producer
Xavier Boivin
Creative Lead
Xander Marritt
Executive Creative Director
Marcus Wendt
Producer
Alice Shaughnessy
Design and Animation
Nicolas Le Dren, Ariel Lu, Davide Piscitelli, Adam Priester, Luke Hale
Client Director
Vera-Maria Glahn
Development
Jonas Otto, Adam Samson